A new chapter for Vestre
Ahead of its 80th anniversary, Vestre is launching a new brand platform and visual identity to clarify and reinforce its position. The aim is to highlight what differentiates the company, while also supporting continued international growth. The new identity has been developed in collaboration with the internationally recognised design agency ANTI.
“Our shared social meeting places have never been more important. We are setting a clearer standard for what great public spaces should be. This places greater demands on us—in design, production, and in the solutions we deliver. Everything must function, last over time, and create value for the people who use it”
Vestre’s new vision, We craft wood and metal into Public Belonging, connects craftsmanship and production closely with the development of inclusive, safe, and vibrant cities and neighborhoods. The vision underscores Vestre’s ambition to contribute to community and a sense of belonging through award-winning, functional outdoor furniture with a long lifespan.
The new identity gives Vestre a more dynamic, flexible and expressive visual language.
“When we began working with Vestre, it was clear that this would not be a typical brand project. Rather than redefining something that was already strong, we focused on understanding it in greater depth, its clarity, optimism and precision. And how these qualities could be translated into a distinct design language across touchpoints”
He refers to Vestre’s uncompromising approach to design, quality and sustainability, and how this commitment is visible in everything they do:
“At its core, this work is about public space as a site of belonging. Inclusivity is not an abstract idea but an active design principle that shapes how cities are experienced. The identity builds on this thinking through the idea of reshaping, a flexible visual system designed to evolve across contexts while maintaining coherence, rhythm and character”
The visual identity has been developed as a comprehensive design system. Colours, typography and visual elements provide greater flexibility and a more expressive visual language across touchpoints – from digital channels and exhibitions to workwear and physical environments. Vestre’s new website, developed by Unfold, will be launched at the end of May.
“Vestre is a company with a strong heritage, and several of our products have become Scandinavian design classics. We are now taking a step forward to clarify what truly sets us apart: how we work with design and craftsmanship, how sustainability is integrated into everything we do, and how we safeguard the value of great public spaces. The new identity brings this together in a clearer expression and provides a strong foundation for continued international growth”